John, or “Hutch” as he’s often known as, is the founder of BankingTruths.com. He is not only a proponent of the strategy discussed throughout this site, but also a customer himself. Hutch specializes in taking a visual educational approach with clients, boiling down complex financial strategies to simple sketches and stories that they can easily understand. He is also a perpetual student in the continually evolving subject of wealth creation/preservation.

Although he has earned some of the most respected classifications in the financial industry, Hutch learned some of the hardest lessons first as a consumer. You see, Hutch watched his father’s life’s work as a successful entrepreneur come unraveled due to a premature death coupled with a lack of proper planning. Hutch used this as motivation to learn more about the mechanics of money as a consumer, and eventually joined the financial services industry before the second crash hit. Hutch was convinced he could build a more client-friendly model, and was determined to learn the business from the ground up. 

After working for two prominent parent companies, he and co-founder Ben Vondrak left a major financial company’s advanced business-planning team in 2012 to create their own independent boutique practice, not to be “in bed” with any particular financial institution. In 2014, Hutch started studying digital marketing and began releasing content in 2015 with the advent of BankingTruths.com

Because of his own entrepreneurial nature and what happened with his dad, Hutch especially enjoys working with business owners and self-employed real estate investors. He fully understands that an entrepreneur’s best rate of return will almost always come from within their own businesses where they have more access, knowledge, and control than they do with volatile financial markets.

Hutch lives in Laguna Niguel, California with his wife of over 21 years, whom he met in elementary school. They have three daughters and enjoy going on travel adventures together as well as playing pickleball and being of service through local causes.